Welcome to JELW Serenity, a black family-owned business specializing in natural skincare products. We are delighted you have chosen to elevate your skincare products and return to what's homemade. Ever since founder Jeanne Rembert-Wigfall can remember, she has loved the feeling of cleansing her skin and the feel of cleanliness and softness from a good shower or bath.

"As the CEO of this company, I have always had a love for the outdoors, how the herbs of the world have grown, and discovering the benefits of using these herbs. My grandmother and ancestors would go into their backyard and pick herbs to make soaps, cough syrup and seasonings. Now its time for me to continue the legacy and discover the treasures from Mother Earth's abundance.

My mission was inspired by several team members experiencing psoriasis and another with eczema. I suggested they use JELW products and they began to see improvement in their skin conditions within a few days and others within a month! These colleagues express the soothing effect of using JELW products."

More than 3 Years in the Business

Jeanne began her natural skincare journey starting with studying formulation before the pandemic. "My journey was invigorating! Learning about the tremendous benefits of using herbarized methods, (the collection of dried press plants and skincare.)"

Quoting Marc S. Frank, (12/22/2016) from the Florida Museum: "French physician and botanist Joseph Pitton de Tournefort (1656 - 1708) is credited with first applying the term "herbarium" to a collection of dried, pressed plants."